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Remarketing tag issues

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello All !!

 

      I have implemented Google Remarketing Tag on my website(wecarephysiotherapy.co.uk). But it shows the error like 'We haven't detected custom parameters for custom business types (Google Analytics)' and 'We didn't find the custom parameter "dynx_itemid' in Adwords.

Please check the below code, which I have implemented on my site, and let me know what should be done to clear the issue.

 

<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 967616766;
var google_custom_params = window.google_tag_params;
var google_remarketing_only = true;
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/967616766/?value=0&amp;guid=ON&amp;script=0"/>
</div>
</noscript>

 

Anyone please help me to clear the issues. 

1 Expert replyverified_user

Re: Remarketing tag issues

Rising Star
# 2
Rising Star
Hi Surya,

Good question.

I don't see any indication of custom variables in the code you pasted.

What's probably happening is that you turned on the option in AdWords to allow for Dynamic Remarketing, based upon the specific pages/products people viewed on your websites. Unless you want to use Dynamic Remarketing, you should be safe to ignore that message and your basic remarking should work fine.

To learn more about Dynamic Remarketing, read these resources:
- https://support.google.com/adwords/answer/3124536?hl=en
- https://support.google.com/adwords/answer/6077124?hl=en

I hope that helps!

John