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Remarketing tag - display only problem

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Everyonye, I build a few remarketing list based on tag rules (identified within by our adserver) . But i've a problem - these lists are shown as "! xxxx" and unavailable in google search - only in display network). Anyone know why?

Re: Remarketing tag - display only problem

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Karol G ! Welcome to the Community ,


Please look in the audiences tab at the second column called "Type" on the row where you see " Unavailable - Display only" , does the Type mention by any chance :Google Analytics ? If so it is not an audience built with the AdWords Tag as you mentioned and it cannot be defined by "Tag rules".


The main difference between audiences from a Tag code and audiences made with Analytics is this : the first gathers visitors for RLSA remarketing ( in search ) and the second does not.