Remarketing strategies for a website
I'm thinking of starting a Remarketing campaign, but I'm not sure if the idea I have can be implemented in Google Adwords.
I would like to target for remarketing, the users who have visited my website AND have visited a certain number of the site pages AND have spent a certain amount of time on my website.
For example, if a visitor has looked at more than 6 different pages, or has spent more than a minute on the website than they would be a target for remarketing.
I wouldn't be interested in remarketing visitors who just visited the landing page, or barely spent a few seconds on the site.
Would my idea be possible? Would there be a way to set up rules to cover this plan?
Thank you for any feedback.
Re: Remarketing strategies for a website[ Edited ]
June 2014 - last edited June 2014
For this you'll have to use Analytics Remarketing;
But, putting aside the for a minute the technical aspects: by using 2 consecutive rules (actually more than 2) - you are substantially narrowing the number of users on the list. Does your site have enough traffic to be left with / support a considerable number of users on the list, after applying these rules?
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Re: Remarketing strategies for a website
Agree with MosheTLV here, Google Analytics Remarketing is the best means of achieving this. GA Remarketing is a great tool when it comes to executing custom remarketing strategies. I myself in the past have used it and have ran successful remarketing campaigns.
Also, as mosheTLV rightly pointed out, you should be sure about the amount of traffic your pages/website receives before you narrow down your targeting. Otherwise you are only going to end up with a very small user list.
Hope this helps!
Shashank Singh, AdWords Rising Star |
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