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Remarketing related- last viewed product/item

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

We have a e-commerce site with about 1k products/items. Also both 'universal adwords tag' and display advertising ready google analytics tracking codes are installed- thus we can create remarketing lists both in adwords and google analytics.

 

Now the question is:

 

How can we set up a remarketing campaign which would retarget every user who visited the site with a last viewed item/product. Is this possible to achieve at all within Adwords+GA?

 

Every product has its unique URL and ID.

Re: Remarketing related- last viewed product/item

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello,

 

At least from my knowledge, remarketing using the adwords tags cannot be segmented or targeted, you simplu send your ads wherever the visitor comes up next in the Display network. But I am a novice, maybe a more experienced forum member can give you more pointers.

Re: Remarketing related- last viewed product/item

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭

Hi Slawomir

 

I believe you can use the Analytics-tag and create a list based on a sequence filter: https://support.google.com/analytics/answer/2611820?hl=en