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Remarketing placements

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

In a Display campaign running on multiple types of targeting (for instance, keywords & Remarketing, is it possible to segregate placements which have shown ads due to contextual targeting and which due to Remarketing?

1 Expert replyverified_user

Re: Remarketing placements

Top Contributor
# 2
Top Contributor

Hello there;
This is a very nice question;
The way I do it is by separating  Remarketing campaign from other targeting methods on GDN. This makes reporting and analysis easier and clearer.

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Remarketing placements

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
Hi Sujasha B,

It is possible, in order to segregate this two kinds of placement, we have to change a little bit campaign structure, for instance create 2 ad groups, one using keywords as target, another using audience as target, both groups use the same ads, and you can identify the placement data by different ad groups.