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Remarketing lists

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all, a quick question.

 

I have had remarketing code across one of my sites for a good while now. I had some different lists set up in AdWords that I was retargeting to.

 

However now I want to set up a new list to target a different site section that I've never had a list set up for before. Because I've had the code across the whole site, will people who've already been to the new site section in the past be retargeted with this new list? Or do I need to start building up this new list from scratch due to not having it set up in AdWords?

 

Thanks in advance,

Emma

1 Expert replyverified_user

Re: Remarketing lists

Top Contributor
# 2
Top Contributor
Hello ;
This would depend on the rules you set for the targeted audience. See the options listed in the following article:
https://support.google.com/adwords/answer/2454064?hl=en-GB
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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