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Remarketing list - using rules. Not working.

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# 1
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Hi - I'm attempting to set up a remarketing campaign (for the first time) for a client. I'm doing this through Adwords.

 

I've been able to generate and add the code to the site.

 

I'm seeing that the MAIN list is building.

 

But I'm trying to generate a list for a particular page and only show display remarketing ads to that list.

 

I've tried to do with with the "equals" function with the exact URL - this didn't add anyone to the list.

 

I've then tried "contains" with an element of the URL - the list remains empty.

 

I do know there's been traffic to this page - so why is the list empty??

 

I've read this article: https://support.google.com/adwords/answer/2476664?hl=en - and forum posts and can't see that I'm doing anything incorrectly.

 

ANY assistance greatly appreciated....

 

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Remarketing list - using rules. Not working.

Top Contributor
# 3
Top Contributor

Hello, Andrew.

 

I'm using custom combination lists as well and remember that I could not see one of the lists growing right away and as fast as I'd want it. Then I remembered I read somewhere that the numbers shown in the audiences section only get updated once or twice every 24 hours.

 

So if you're intersecting your main list with people who visited a certain page, make sure you do the following:

  • check that you include past site visitors in that list (https://adwords.google.com/support/aw/bin/answer.py?answer=2454064&hl=en_US) if you want them
  • make sure that the URLs you're targeting are really matching your criteria. Exact matches are tricky because if AdWords, for instance, has auto-tagging enabled, your URLs will be "enriched" by it, and they will no longer match your condition (I see however that you switched to "inclusion" and no longer using exact matches)

 

But do give the system a bit of time and do not expect that if you intersect a list of 10.000 visitors with a list of visitors to a certain page which you know had 3.000 unique visits only yesterday, you will see a list size of at least 3000 within one hour, because that will not happen.

 

Good luck with it, and it would be great if you'd keep us posted and tell us if it starts working in a few days.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

View solution in original post

Re: Remarketing list - using rules. Not working.

[ Edited ]
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# 2
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Hello Andrew H ! Welcome to the Community !

 

As I cannot put my finger on a solution to the problem , from your description, I think it would help if you would post the exact syntax and URL you were using when you did these :

 

"

I've tried to do with with the "equals" function with the exact URL - this didn't add anyone to the list.

 

I've then tried "contains" with an element of the URL - the list remains empty."

 

Also, have you tried reading this article which tries to give pointers to your exact problem ?

 

https://support.google.com/adwords/answer/2590189?hl=en

 

Especialy the use of Tag Assistant

 

https://support.google.com/tagassistant/answer/2947095?hl=en&ref_topic=2947036

 

Read also about the common Remarketing errors

 

https://support.google.com/tagassistant/answer/2978937?hl=en&ref_topic=2947092

 

 

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Remarketing list - using rules. Not working.

Top Contributor
# 3
Top Contributor

Hello, Andrew.

 

I'm using custom combination lists as well and remember that I could not see one of the lists growing right away and as fast as I'd want it. Then I remembered I read somewhere that the numbers shown in the audiences section only get updated once or twice every 24 hours.

 

So if you're intersecting your main list with people who visited a certain page, make sure you do the following:

  • check that you include past site visitors in that list (https://adwords.google.com/support/aw/bin/answer.py?answer=2454064&hl=en_US) if you want them
  • make sure that the URLs you're targeting are really matching your criteria. Exact matches are tricky because if AdWords, for instance, has auto-tagging enabled, your URLs will be "enriched" by it, and they will no longer match your condition (I see however that you switched to "inclusion" and no longer using exact matches)

 

But do give the system a bit of time and do not expect that if you intersect a list of 10.000 visitors with a list of visitors to a certain page which you know had 3.000 unique visits only yesterday, you will see a list size of at least 3000 within one hour, because that will not happen.

 

Good luck with it, and it would be great if you'd keep us posted and tell us if it starts working in a few days.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.