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Remarketing list length handling question

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# 1
Follower ✭ ✭ ☆

Just considering how to handle this:

 

I'd like to keep people on my list of for the maximum time (540d), but not necessarily run ads to people for 540 days.

 

New audience members might want to receive ads in this case for up to maybe 8 months (240d).

 

But I may want to send them a couple of emails again at the tail-end of the duration, i.e., just before getting booted.

 

Can this kind of thing be "sequenced" like this?

 

I hope that makes sense. I just don't want to drop people from my list just because they have been on it for "too long". I want to still be able to remarket to them at will, and really, send ads based on how long they have been an audience member for.

 

Thanks hope I am making some sense here.

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author Drew C
October 2016

Remarketing list length handling question

Top Contributor
# 2
Top Contributor

The simplest way would be to configure another audience for 240 days...

 

You can target these people and then later on target the 540 day list whilst at the sem time excluding the 240 list - that way you would be targeting anyone who has been on the list between 240 and 540 days

 

Remarketing list length handling question

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# 3
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Thanks Stickleback! Sounds like a workable solution.