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Remarketing list from embedded video

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hallo

If we link a youtube account with adwords and create a remarketing list that populates with all people who watch a specific video, will that list contain the viewers who viewed this video on a website that had the specific video embedded and not on youtube?

 

Thanx in advance

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: Remarketing list from embedded video

[ Edited ]
Google Employee
# 5
Google Employee

Hey @Dimitrios, @Pankaj,

For clarification purposes:

AdWords for Video Remarketing will collect users regardless of where users view an advertiser’s video including TrueView in-stream ads, Watch pages, Channels and embedded sites like facebook.com - Provided the Youtube Account and AdWords Account are indeed linked and provided the Video is embedded as a Youtube Video.

Backpopulating lists: advertisers who have had their YouTube channels linked can also create video remarketing lists that are backpopulated for the past 30 days.

For example, if you linked your Youtube channel to your Adwords account 30 days ago, and Today created AdWords for Video Remarketing; users from embedded sites will be added to the list for the last 30 days. But if you only linked the accounts today, then the user-lists will only be kickstarted today.

Make sense? Smiley Happy

Kate

View solution in original post

Re: Remarketing list from embedded video

Top Contributor
# 2
Top Contributor

Hello,

 

As per the help center reference and logically, if you are using AdWords for Video campaigns and taking advantage of the Video Remarketing Lists that populate after you link your You Tube account with AdWords, then these users would be those who are on You Tube (who browsed through your channel or videos in the past) and not on any other website. See this screenshot for more details:- 

 

Remarketing.png

 

More details are here:- https://support.google.com/adwords/answer/2545661?hl=en

 

Pankaj

Re: Remarketing list from embedded video

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
So if our video is published on youtube and and then embeeded from google to another website, the users who watch this video at the other site are not added to our youtube - generated remarketing list, even if they watch the specific video, because they do not watch it directly on youtube? Do I get it right?

Re: Remarketing list from embedded video

Top Contributor
# 4
Top Contributor
I just escalated this issue to Google, let's see what comments we get from them on this aspect.
Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: Remarketing list from embedded video

[ Edited ]
Google Employee
# 5
Google Employee

Hey @Dimitrios, @Pankaj,

For clarification purposes:

AdWords for Video Remarketing will collect users regardless of where users view an advertiser’s video including TrueView in-stream ads, Watch pages, Channels and embedded sites like facebook.com - Provided the Youtube Account and AdWords Account are indeed linked and provided the Video is embedded as a Youtube Video.

Backpopulating lists: advertisers who have had their YouTube channels linked can also create video remarketing lists that are backpopulated for the past 30 days.

For example, if you linked your Youtube channel to your Adwords account 30 days ago, and Today created AdWords for Video Remarketing; users from embedded sites will be added to the list for the last 30 days. But if you only linked the accounts today, then the user-lists will only be kickstarted today.

Make sense? Smiley Happy

Kate

Re: Remarketing list from embedded video

Community Manager
# 6
Community Manager
Thanks for the clarification Kate.

Remarketing list from embedded video

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Hey Kate

Can I just share a YouTube link in facebook to get views and populated the remarketing list or is there a special way it needs to be embedded?

Thanks