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Remarketing list decreased to zero

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# 1
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I had a remarketing list, duration 30 days. It was working ok, but then it decreased till it reached zero. 
I'm using the Analytics code and the tag is fine. 

I understand that after 30 days some will drop the list, but new ones should be added as well. 

If I segment the traffic in analytics I see that I had around 4000 new users who would fit into the Rem list. 


Am I missing something here?







1 Expert replyverified_user

Remarketing list decreased to zero

Top Contributor
# 2
Top Contributor

Hi Daniela,


Could you please provide a screenshot of the definition of this audience in Google Analytics? That will help us better troubleshoot the issue. 

Jim Vaillancourt, AdWords Top Contributor, LinkedIn
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Re: Remarketing list decreased to zero

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# 3
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Hi Jim! 

Here's my audience:
(the last one is an exclusion of the thank-you page, as I'm targeting non-converters)