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Remarketing in Travel Domain

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,    

 

I was searching for flight tickets on one of the travel portal and after that I started getting Ads of that website in which I was getting price of flights with that particular destinations and dates (same data as I searched on website).   Remarketing is ok but how we can create such Ads where all this information will be fetched out automatically

1 Expert replyverified_user

Re: Remarketing in Travel Domain

Top Contributor
# 2
Top Contributor

Hi Deepa,

 

Tha'ts how actually remarketing works and that is why this is also called interest based advertising, where the Remarketing Tag collects the cookies based on the interest of the users and then show them tailored custom ads of their interest.

 

You can find more details on how Remarketing can be set up using Google AdWords here: https://support.google.com/adwords/answer/2454000?hl=en

 

Let us know if that helps!

Pankaj

Re: Remarketing in Travel Domain

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Yes,

 

Simply can say Google dynamic remarketing are the cookies.

The Google Dynamic Remarketing tag places cookies to monitor user behavior and record the pages they view as well as the type of product page visited (e.g product page, shopping cart page, purchase page, general site visit).

 

Please check Google Adword policy before setting Dynamic Remarketing tag.

https://support.google.com/adwordspolicy/answer/143465 

Re: Remarketing in Travel Domain

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

 I think this is something you are talking about Dynamic remarketing and that can be applied on E-commerce website, where we will have merchant center account. But I am talking about a Travel website, how come we can create Dynamic Ads that will fetch information from my past visit activity.

Re: Remarketing in Travel Domain

[ Edited ]
Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭

Hi Deepa

I have used this feature but don't know how to set it up as Google helped us for setting up this. It is i think through Double Click Rich Media Ads. Please go through this Adwords Support article for some more info:-
https://support.google.com/richmedia/answer/3122833?hl=en

My inputs!

Abhishek