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Remarketing for GDN visitors only

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi guys,

 

Do you have any ideas that we can do remarketing for GDN visitors only given that you have a lot of traffic come from organic, facebook, sponsored page? Please notes that in this case we can't create separated landing page for GDN.

 

I have thought that i can use referral URL in remarketing tag but not sure it will work or not

 

Thanks guys

1 Expert replyverified_user
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Marked as Best Answer.
Solution
Accepted by topic author Hung D
September 2015

Re: Remarketing for GDN visitors only

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello , Welcome to the Community,

 

Solution 1 :

 

If your landing pages for the GDN campaign are different from the search campaigns and unique, you can use the Audiences built with the AdWords tag and set a Rule for URL equals = and put here the GDN landing pages with OR condition between them.

 

Solution 2: 

 

You can use the Google Analytics remarketing code described here ( just a line added to the normal analytics code ) : link

 

After this you can set a rule for the audience to include only visitors of a certain campaign which you type in the box to the right :

 

set-filter-for-GDN-campaign.png

 

 

This is what to select to create a custom visitors audience in Analytics ( you can set the duration of the list up to 540 days) :

 

remarket-to-GDN-visitors.png

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Hung D
September 2015

Re: Remarketing for GDN visitors only

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello , Welcome to the Community,

 

Solution 1 :

 

If your landing pages for the GDN campaign are different from the search campaigns and unique, you can use the Audiences built with the AdWords tag and set a Rule for URL equals = and put here the GDN landing pages with OR condition between them.

 

Solution 2: 

 

You can use the Google Analytics remarketing code described here ( just a line added to the normal analytics code ) : link

 

After this you can set a rule for the audience to include only visitors of a certain campaign which you type in the box to the right :

 

set-filter-for-GDN-campaign.png

 

 

This is what to select to create a custom visitors audience in Analytics ( you can set the duration of the list up to 540 days) :

 

remarket-to-GDN-visitors.png

Re: Remarketing for GDN visitors only

Top Contributor
# 3
Top Contributor
Hi Hung D,

Using referral data to identify GDN traffic is not a reliable method. Referrals won't all be from Google.

What you can do is manually tag your GDN destination URLs with something like "network=GDN". The set the remarketing code to run only if this appears in the query string.

That's how Id o it, anyway.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

Re: Remarketing for GDN visitors only

[ Edited ]
Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thanks Adrian. Solution 2 could work for me.

Re: Remarketing for GDN visitors only

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks Pete