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Remarketing budget & traffic estimate

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# 1
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Hi, 

 

I am trying to work out a rough budget & estimate on remarketing campaign that has approx 2k in the list.

 

So say if I defined it by £10/day which could be £304 per month however I can't find traffic estimate? I could use keyword planner to get an idea but then that wouldn't accurate given the use of the remarketing campaign.. 

 

Any information on budget planning / strategies would be great.  

 

Thanks

1 Expert replyverified_user

Re: Remarketing budget & traffic estimate

Top Contributor
# 2
Top Contributor

Hello,

 

I am not sure but did you try the Display Planner to make some of the possible estimates:

 

https://support.google.com/adwords/answer/3056115

 

Just a word of caution: all tools give you approximations, so my small advice would be not to rely on any of the tools blindly. You can use them to make some of the benchmarks and then strategize accordingly.

 

Pankaj