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Remarketing based on page visits

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# 1
Visitor ✭ ✭ ✭

Hi,  I would like to create a remarketing campaign that targets ONLY visitors to my website who have seen 2 or more pages.  I don't care which pages.  I just want to make sure they've seen at least two.  Can someone confirm that these rules sound right?  Thank you!!!

 

 
Visitors to pages matching these conditions:
  URL contains mywebsite.com
and visited another page with any of the following:
  URL contains mywebsite.com
1 Expert replyverified_user

Remarketing based on page visits

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# 2
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Hi @Cynthia J

 

Yes but the "Visitors of a page who also visited another page" is not available for remarketing lists for search ads

 

Eg: An airline offers two different flight packages. People who visit the two pages are likely to be comparing the two packages, and these visitors are potential converters. They create a list using this template to reach these customers.

 

This template lets you to create lists based on people who visited two pages, but if you'd like to create a list of people who visited three or more pages, you can create a cutom combination. For example, to create a list of people who visited pages X, Y, and Z, first create a list of people who visited pages X and B using this template. Then, using the "Visitors of a page" template, create a list of people who visited page Z. Then, create a custom combination using these two lists.

 

Source: https://support.google.com/adwords/answer/6297549?hl=en

 

Regards

Remarketing based on page visits

[ Edited ]
Top Contributor
# 3
Top Contributor

Hello, @Cynthia J.

 

It seems that AdWords alone cannot help you achieve your goal in case you want to use that list for search ads as well. If you don't, you're good to go. If you do, please read further.

 

If you also use Google Analytics on your website (and I sure hope you do, I'd feel like I had both hands tied behind my back and also a thick blindfold if I hadn't), you can do the following:

 

- Create a Google Analytics remarketing list: https://support.google.com/analytics/answer/6212951?hl=en

- Create a segment of users with a Page Depth >= 2 (the ones that viewed more than one page): https://support.google.com/analytics/answer/3124493?hl=en

- Create an audience from that segment: https://support.google.com/analytics/answer/6015314?hl=en&ref_topic=3123779

 

and then use that audience to remarket to, either with search or display ads.

 

Hope it helps.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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