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Remarketing and keywords association

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi

 

I would like to setup a remarketing campaign which uses the keywords visitors used to find my site, as parameter for getting shown ads and GDN og GSN.

 

Scenario:

So, someone seaches for "New home San Fransisco" on Google.com, then this person sees one of my ads or just see my organic listing. They click and end up on my site. Now I want to target this person the next 30 days, with an ad showing something about houses in San Fransisco.

 

Is that possible and how? I have not had any experience with this sort of remarketing, so will appreciate replys.

 

/Regin

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Remarketing and keywords association

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Regin,

You have 2 options at this point. Either you can place the AdWords remarketing code on your website and then use those lists to target the people you would like to target.

Learn more here:
https://support.google.com/adwords/answer/2454064?hl=en

The other option is to use analytics to generate your remarketing lists. This will give more control over the various lists you can create.
Learn more here:
https://support.google.com/analytics/answer/2611268?hl=en

Hope this helps

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Remarketing and keywords association

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Regin,

You have 2 options at this point. Either you can place the AdWords remarketing code on your website and then use those lists to target the people you would like to target.

Learn more here:
https://support.google.com/adwords/answer/2454064?hl=en

The other option is to use analytics to generate your remarketing lists. This will give more control over the various lists you can create.
Learn more here:
https://support.google.com/analytics/answer/2611268?hl=en

Hope this helps

Re: Remarketing and keywords association

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Hi

You can actually only just what yo want by using the segment builder in GA to create a remarketing list, and you will not have much luck with organic searches as they will be encrypted as "not provided" in GA, so it won´t know what that actually searched for (and I do not think that this is circumvented for the remarketing function)