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Remarketing URL rule lists : Plural vs. Singular

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm setting up Remarketing lists using the new URL rules.

I have URLs that contain the plural and some that contain the singular such as "window" and "windows". If I create a list based on URL's that contain the word "window" will it also include URL's tha contain the word "windows"?

What about "roof" and "roofing" or "roofers"?

Re: Remarketing URL rule lists : Plural vs. Singular

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

Hey Unitedhome,

 

I think that this tip, that I copied from the help center, can help you:

 

Websites with descriptive URLs: Say that your site has this URL structure:

 

You can read more about it here: https://support.google.com/adwords/bin/answer.py?hl=en&answer=2476664 

 

Good Luck,

 

Asaf

 

 

 

Re: Remarketing URL rule lists : Plural vs. Singular

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆
Yes, you can target particular url by using equals function.

This way you can target a particular web page.