We have just created a remarketing tag and are using as an exclusion for one of our campaigns. We dont want to show our ads to anyone who has visited a specific page so the tag has been added to that page only. Should I be adding to all pages on our website? It should exclude a substantial amount of people but it doesn't seem to be making any difference. It's been 24 hours since we deployed.
Hi @Christopher D,
The tag need to be added to all the webpages and later you can create rule based remarketing audiences from the AdWords UI.
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