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Remarketing Tag Saying the Products Are Not Valid

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# 1
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I've got my remarketing tag installed on our website but it's not pulling any products. When I go to AdWords > Shared Library > Audiences > All Audiences it shows the following

 

 Screen Shot 2016-07-08 at 2.28.08 PM copy.jpg

 

Now after that it shows the top 10 products and as you can see below they all say they are in the feed. In addition, when I download the top 500 products all of them say YES that the product was found in the feed. 

 

Screen Shot 2016-07-08 at 2.28.31 PM copy.jpg 

 

I've read other posts that suggest waiting 24 to 72 hours for the feed to catch up but its been over 2 weeks. Any suggestions?

1 Expert replyverified_user

Re: Remarketing Tag Saying the Products Are Not Valid

[ Edited ]
Top Contributor
# 2
Top Contributor

Hey bergs,

Without showing any sensitive information would you mind sharing the whole remarketing code you're using (including custom paramaters)?

There could be a few reasons why your dynamic remarketing is not working:
#1 Your remarketing list is not large enough. Do you have any idea of the traffic your getting for these top products? Looking at the screen shot you sent me it suggests there may not be enough traffic. You typically need over a 100 users before you can use your remarketing list. 
#2 Your dynamic remarketing code is not properly implemented. If you're list isn't growing then this is a high indication that your remarketing code is broken.

 

Is your code placed ABOVE the </body>? 

 

Run a QA to make sure your custom parameters are accurately populating. Remember, the code should like the the code below:

&lt;script type="text/javascript">
var google_tag_params = {
ecomm_prodid: "REPLACE_WITH_STRING_VALUE",
ecomm_pagetype: "REPLACE_WITH_STRING_VALUE",
ecomm_totalvalue: REPLACE_WITH_STRING_VALUE
};
&lt;/script&gt;
&lt;script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = xxxxxxxx;
var google_custom_params = window.google_tag_params;
var google_remarketing_only = true;
/* ]]> */
&lt;/script&gt;
&lt;script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
&lt;/script&gt;
<noscript&gt;
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/xxxxxxxx/?value=0&guid=ON&script=0"/>
</div>
</noscript&gt;

For additional information read the article below:
https://support.google.com/adwords/answer/2590189?hl=en&ref_topic=3180758

Joshua, Top Contributor
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Re: Remarketing Tag Saying the Products Are Not Valid

Top Contributor
# 3
Top Contributor
+ Also make sure you've properly placed your code ABOVE the </body>.
Joshua, Top Contributor
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Re: Remarketing Tag Saying the Products Are Not Valid

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# 4
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Joshua,

Thanks for the reply. You can visit our website and view the source to see how it's implemented - http://bergsskishop.com/. For the home and category page types I don't pass any ecomm_prodid values as I read that that is optional on those pages. It is our slow season right now but we do get a couple of hundred page views per day - if I hear what you're saying correctly our list needs +100 product views which we are well over.

Thanks for your help.

Re: Remarketing Tag Saying the Products Are Not Valid

Top Contributor
# 5
Top Contributor
I can't be certain but there may be a few issues with your remarketing code that you're using ... for example using punctuation instead of quotation marks. I would go over your remarketing code and make sure it's implemented properly.
https://support.google.com/adwords/answer/3103357?hl=en&ref_topic=3180758

Hope this helps!
Joshua, Top Contributor
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