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Remarketing Tag Parameters (not ecommerce)

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I currently use the adwords remarketing tag on my own website. I have negotiated with an affiliate brand to be able to remarket to their customers too, so I want to place the same remarketing tag on their homepage. Is this possible, and if so, what should I use for :

 

ecomm_prodid: 'REPLACE_WITH_VALUE',

ecomm_pagetype: 'REPLACE_WITH_VALUE',

ecomm_totalvalue: 'REPLACE_WITH_VALUE',

 

in the body of the tag? They don't currently use adwords themselves.

Remarketing Tag Parameters (not ecommerce)

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆

 

You can see how to use these tags here: https://developers.google.com/adwords-remarketing-tag/parameters

Though they are optional and you may deside to ommit them.

 

You can, but I wouldn't suggest placing adwords remarketing tag to a site that you don't controll.  A better solution would be to do remarketing through analytics. Without the adwords code. That way you'll be able to have more clear audiences by controlling each sites audiences through a different analytics.

Remarketing Tag Parameters (not ecommerce)

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks for that reply. I told them to omit those parameters, but when I checked the tag on their site, I saw these errors - will they stop the tag functioning at all?

 

 
Number field should not be quoted: 'ecomm_totalvalue'