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Remarketing - Search List vs. GDN List?

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

When creating retargeting list... I noticed there's two: (http://i.imgur.com/QFwXkry.png)

 

Can someone explain the difference between the two? 

 

 

1 Expert replyverified_user
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Accepted by MosheTLV (Top Contributor)
October 2015

Re: Remarketing - Search List vs. GDN List?

Community Manager
# 2
Community Manager

Hi taewoo,

 

Those are the different list sizes available if you are using the list on a Display Network campaign or a Search Network campaign. Essentially, you can remarket to past visitors on either (or both) Google search or other sites around the web.

 

About remarketing on Display

About remarketing on Search

 

Hope this helps!
Cassie

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
October 2015

Re: Remarketing - Search List vs. GDN List?

Community Manager
# 2
Community Manager

Hi taewoo,

 

Those are the different list sizes available if you are using the list on a Display Network campaign or a Search Network campaign. Essentially, you can remarket to past visitors on either (or both) Google search or other sites around the web.

 

About remarketing on Display

About remarketing on Search

 

Hope this helps!
Cassie