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Remarketing List with off-site conversions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I have a conversion tracking system based on offline conversions.

 

Is there a way to create a remarketing list of people who have already converted?

 

I thought about 2 solutions:

 

1) Tell Analytics which users converted using the measurement protocol API and then import the remarketing lists in adwords -> won't work because as far as i've seen analytics remarketing lists work only on the display network, while i'm targeting search network only.

 

2) Call the Adwords Conversion Tag programmatically faking a pageview like /conversion-happened/yay, and then create a remarketing list based on users who viewed that page -> doesn't work because I haven't found any examples saying that something like this is possible.

 

Do you have any ideas?

Thanks!

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Remarketing List with off-site conversions

Top Contributor
# 2
Top Contributor

Hey Simone, 

 

This took a lot of research but I think I may have found an answer (let's hope!). 

 

  1. Import your conversions via the GCLID data (unique user IDs) to AdWords. 
    https://support.google.com/adwords/answer/2998031?hl=en
  2. Adding your conversion tag to the audience list. 
    https://support.google.com/adxbuyer/answer/145733?hl=en
  3. Creating remarketing based on said audience list. 

 

This could be a shot in the dark but please let me know if this works! 

 

Best,

Joshua, Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Remarketing List with off-site conversions

Top Contributor
# 2
Top Contributor

Hey Simone, 

 

This took a lot of research but I think I may have found an answer (let's hope!). 

 

  1. Import your conversions via the GCLID data (unique user IDs) to AdWords. 
    https://support.google.com/adwords/answer/2998031?hl=en
  2. Adding your conversion tag to the audience list. 
    https://support.google.com/adxbuyer/answer/145733?hl=en
  3. Creating remarketing based on said audience list. 

 

This could be a shot in the dark but please let me know if this works! 

 

Best,

Joshua, Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’

Re: Remarketing List with off-site conversions

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi, thanks for taking the time to investigate this issue.

Regarding the #1 guide (import of offline conversions via gclid) - that's already implemented and working.

Regarding #2 though, I couldn't follow all the steps because I get stuck at #4: I just can't see a pencil icon in the summary box.

In the meanwhile i'm also trying to contact adwords support about this pencil icon.

 

It might work although I don't use a conversion tag at all - but maybe adwords can do its magic with the gclid only.

Re: Remarketing List with off-site conversions

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Didn't get an answer from the adwords team and this pencil icon just doesn't appear, sorry but i can't provide feedback for this solution.