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Remarketing List membership

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Hi (MosheTLV, @Jon_Gritton 

 

 

have some scenarios and need your help in understanding them better:

 

1. User is not signed into gmail, visits my site, and later visits my site from a different browser. This will create 2 different remarketing list members in the same list - right?   

 

2. User is signed into gmail and does the same like before. There be 2 different members again - right?

 

3. User is signed into gmail on several devices. With all of them he's visiting my site. This will generate several remarketing list members - right?

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Accepted by topic author mvarga
September 2015

Re: Remarketing List membership

Top Contributor
# 2
Top Contributor
List membership is managed by cookies - so these are device and browser specific. So, yes, the person will join the list multiple times, but each "identity" will only be served ads when the user is on the same device and in the same browser.... so the number of ads they will see will depend on how much time they spend online rather then how many times they are on the list.

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Marked as Best Answer.
Solution
Accepted by topic author mvarga
September 2015

Re: Remarketing List membership

Top Contributor
# 2
Top Contributor
List membership is managed by cookies - so these are device and browser specific. So, yes, the person will join the list multiple times, but each "identity" will only be served ads when the user is on the same device and in the same browser.... so the number of ads they will see will depend on how much time they spend online rather then how many times they are on the list.

Re: Remarketing List membership

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Thanks @stickleback.

it's like I thought, but still sometimes you need a confirmation you're right.

Re: Remarketing List membership

Top Contributor
# 4
Top Contributor

@mvarga;

This is  a very nice question,... I  see  that @stickleback has already replied, and explained  the mechanism governed the lists

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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