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Remarketing List Not Showing Up In Audience Targeting

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# 1
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I set up a customer email list in Google Adwords - the list was around 2,000 and Google was able to identify 600 emails.

 

I'm trying to set this list of 600 to a Google Display Remarketing Campaign, as well as pair this list with other lists for RSLA ads, but the CUstomer email list doesn't show up when I go to +targeting in my campaigns. Could someone tell me why it's not appearing?

 

Thanks

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Accepted by MosheTLV (Top Contributor)
May 2017

Remarketing List Not Showing Up In Audience Targeting

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# 2
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Hi @James R,

 

This is straight from Google: "Customer Match is currently only available on Search, Shopping, YouTube, and Gmail. It's not available on third-party sites on the Google Display Network."

 

This is the reason your customer match lists isn't populating when you select +targeting

 

 

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
May 2017

Remarketing List Not Showing Up In Audience Targeting

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi @James R,

 

This is straight from Google: "Customer Match is currently only available on Search, Shopping, YouTube, and Gmail. It's not available on third-party sites on the Google Display Network."

 

This is the reason your customer match lists isn't populating when you select +targeting

 

 

Remarketing List Not Showing Up In Audience Targeting

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# 3
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Thanks, what about for RSLA?

Remarketing List Not Showing Up In Audience Targeting

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭

Customer Match is enabled for search campaigns. In essence, your customer match is a Remarketing List for your Search Ads ...RLSA. So yes. However, after Adword's validates your list, it needs to contain at least 1,000 emails to be usable.

Remarketing List Not Showing Up In Audience Targeting

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# 5
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Thanks @Cameron R

Re: Remarketing List Not Showing Up In Audience Targeting

Badged Google Partner
# 6
Badged Google Partner
Email remarketing lists need to have at least 1,000 valid identifiable email addresses in order to be used.

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