Remarketing List Difference: Adwords vs Analytics
Re: Remarketing List Difference: Adwords vs Analytics
There are a few differences between the two. Analytics is useful for sites with a lot of traffic because it lets you create really specific custom lists based on a lot of different variables. Adwords remarketing is useful for all sites. It's not quite as deep as Analytics, but does offer some features that Analytics does not. An example is the automatic lists it generates like "similar lists."
The important thing to understand is that you don't have to pick one or the other. It is okay to use both.
Yes, traffic from any source that visits a page with the Adwords remarketing code will be added to the list.