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Remarketing - I have an audience list but not getting impressions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I have set up remarketing but it was done through Google Analytics. The remarketing tag has been implemented to the website via Google Tag Manager. The audience lists are growing however I am not getting impressions on my remarketing campaigns.

 

Can anyone help??

 

Thanks!

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Owen M
September 2015

Re: Remarketing - I have an audience list but not getting impressions

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Yes I have this minimum, the current size is 280. In addition to this, I
have added numerous old lists to the campaigns, some of which have
audiences which are greater than 20,000.

In relation to your second question - Are you targeting the same location
with your re-marketing campaign as the location from the campaigns from
which you collected the re-marketing cookies ? - Yes I am. All the
campaigns are actually promoting a specific location. Why would this impact
the campaigns?

Thanks for your help.

--
Owen Mullins
*PPC Team Leader*
T : XXXXXXXX
F : XXXXXXXX

View solution in original post

Re: Remarketing - I have an audience list but not getting impressions

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hey Owen,

A Re-marketing list must have a minimum of 100 unique cookies to serve ads to that list on Google Network. Do you have this minimum on the list?

Also, Are you targeting the same location with your re-marketing campaign as the location from the campaigns from which you collected the re-marketing cookies ?
Marked as Best Answer.
Solution
Accepted by topic author Owen M
September 2015

Re: Remarketing - I have an audience list but not getting impressions

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Yes I have this minimum, the current size is 280. In addition to this, I
have added numerous old lists to the campaigns, some of which have
audiences which are greater than 20,000.

In relation to your second question - Are you targeting the same location
with your re-marketing campaign as the location from the campaigns from
which you collected the re-marketing cookies ? - Yes I am. All the
campaigns are actually promoting a specific location. Why would this impact
the campaigns?

Thanks for your help.

--
Owen Mullins
*PPC Team Leader*
T : XXXXXXXX
F : XXXXXXXX

Re: Remarketing - I have an audience list but not getting impressions

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Yes I have this minimum, the current size is 280. In addition to this, I have added numerous old lists to the campaigns, some of which have audiences which are greater than 20,000.

In relation to your second question - Are you targeting the same location with your re-marketing campaign as the location from the campaigns from which you collected the re-marketing cookies ? - Yes I am. All the campaigns are actually promoting a specific location. Why would this impact the campaigns?

Thanks for your help.

Re: Remarketing - I have an audience list but not getting impressions

Top Contributor
# 5
Top Contributor

Hello Owen,

 

What is the status of your Remarketing Lists? Make sure they are approved because sometimes due to the nature of the business you are targeting, cookies start accumulating but stop in between when Google finds some sort of violation and the Remarketing Lists are disabled.

 

Also, you said that you are using Google Analytics to create Remarketing lists, so make sure your Analytics code is updated as per the requirement: https://support.google.com/analytics/answer/2444872

 

Other Remarketing Lists Requirements are listed here: https://support.google.com/analytics/answer/2611270

 

My 2 cents!

Pankaj