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Remarketing --Deferred

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# 1
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Hello fellow AdWords experts,

 

I had a question on Remarketing using Analytics/AdWords. Is there a way to set up Remarketing so that we can show ads to visitors of our site after like 10-14 days and not immediately? Thanks for the help in advance.

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Marked as Best Answer.
Solution
Accepted by topic author Chetan J
September 2015

Re: Remarketing --Deferred

Badged Google Partner
# 2
Badged Google Partner
Hello Chetan,

Yes, this can be done via Analytics. I have shared below the step to setup a remarketing list of users who’ve initiated at least one session in the last N days.

Sign in to your analytics account > Admin > Property > Remarketing > Audience > + New audience

Once you are there, click on the "Create New" button under the define audience heading.
Then click on the condition tab and use this condition (Days Since Last Session < (N+1) AND Count of Sessions > 0).

But make sure you have linked your Adwords and Analytics account before making this audience. Once you do that, this audience will start showing in your adwords account and you can then run a remarketing campaign via your adwords accounts.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Chetan J
September 2015

Re: Remarketing --Deferred

Google Employee
# 3
Google Employee
You can also do it with the AdWords remarketing tag and 2 lists and a "custom combination":
- A) create a remarketing list with a membership duration >10-14 days (for example 30 days)
- B) create a remarketing list with a membership duration =10-14 days
- create a custom combination that subtracts list B from list A (see https://support.google.com/adwords/answer/2549111?hl=en)

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Chetan J
September 2015

Re: Remarketing --Deferred

Badged Google Partner
# 2
Badged Google Partner
Hello Chetan,

Yes, this can be done via Analytics. I have shared below the step to setup a remarketing list of users who’ve initiated at least one session in the last N days.

Sign in to your analytics account > Admin > Property > Remarketing > Audience > + New audience

Once you are there, click on the "Create New" button under the define audience heading.
Then click on the condition tab and use this condition (Days Since Last Session < (N+1) AND Count of Sessions > 0).

But make sure you have linked your Adwords and Analytics account before making this audience. Once you do that, this audience will start showing in your adwords account and you can then run a remarketing campaign via your adwords accounts.
Marked as Best Answer.
Solution
Accepted by topic author Chetan J
September 2015

Re: Remarketing --Deferred

Google Employee
# 3
Google Employee
You can also do it with the AdWords remarketing tag and 2 lists and a "custom combination":
- A) create a remarketing list with a membership duration >10-14 days (for example 30 days)
- B) create a remarketing list with a membership duration =10-14 days
- create a custom combination that subtracts list B from list A (see https://support.google.com/adwords/answer/2549111?hl=en)

Re: Remarketing --Deferred

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭
awesome. Thanks a lot Sayem

Re: Remarketing --Deferred

Follower ✭ ✭ ✭
# 5
Follower ✭ ✭ ✭
Thanks Maxime!! Smiley Happy