Remarketing - Custom Combination
I need to create a remarketing audience basket for those who purchased a particular product from the website. For example, I want to retarget those who purchased 'samsung galaxy s3 mini' from the website. How should I go about defining the custom logic to extract the segment?
Also, please help me create a segment of this audience in analytics.
Re: Remarketing - Custom Combination
From the AdWords POV, you'll have to select the condition that says 'Visitors of a page who visited another page', include the exact product page URL in the first field and the 'thank you' page URL in the second. This would give you the purchased segment for that particular product.
We have GA experts in our community who can help you with the audience in GA.