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Remarketing Code

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# 1
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Hey All, should we  add AdWords remarketing code through out the site?? If so what is the purpose of adding this to pages like FAQ, contact us etc..

 

Here I'm little confuse by this, kindly suggest a solution for this.

 

Thanks!

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Marked as Best Answer.
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Accepted by topic author Dejeesh
September 2015

Re: Remarketing Code

Top Contributor
# 2
Top Contributor

Hi,

 

There could be many strategies you can follow for the remarketing campaign inside Google Adwords. Please note that the prime objective is to bring back the users who have already visited your site and then offer them something special so that they can become customers for you.

 

The basic strategy is to add the code on all the pages so that people who have visited at-least any part of your website can be retargeted using this technique. You can further refine your plan by using the custom combination of the lists and targeting people who have either abandoned the shopping cart on your website (if it's a e-commerce website), have already converted but you are showing different special offers to them so that they can further convert etc....

 

Read more the strategies here: https://support.google.com/adwords/answer/2476691?hl=en&ref_topic=3122879

 

Hope that helps!

Pankaj

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Dejeesh
September 2015

Re: Remarketing Code

Top Contributor
# 2
Top Contributor

Hi,

 

There could be many strategies you can follow for the remarketing campaign inside Google Adwords. Please note that the prime objective is to bring back the users who have already visited your site and then offer them something special so that they can become customers for you.

 

The basic strategy is to add the code on all the pages so that people who have visited at-least any part of your website can be retargeted using this technique. You can further refine your plan by using the custom combination of the lists and targeting people who have either abandoned the shopping cart on your website (if it's a e-commerce website), have already converted but you are showing different special offers to them so that they can further convert etc....

 

Read more the strategies here: https://support.google.com/adwords/answer/2476691?hl=en&ref_topic=3122879

 

Hope that helps!

Pankaj