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Remarketing Code Adding white space in footer

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# 1
Visitor ✭ ✭ ✭

The Google Remarketing tag code is adding some white space below the footer in my website. I found one post, https://www.en.adwords-community.com/t5/Manage-ads/Remarketing-Code-Adding-white-space-in-footer/td-... that said to surround the code with a div tag and display:none in the style attribute. However, I thought display:none was frowned upon for SEO purposes and that Google doesn't like hidden elements on a page. Can I put display:none around the Google remarketing tags and not have it hurt our organic rankings?

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author KrisAmOne
September 2015

Re: Remarketing Code Adding white space in footer

[ Edited ]
Follower ✭ ✭ ✭
# 2
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Hi there,

 

Using display:none gets the job done and does not hurt your SERP ranking. Hiding text that is later displayed to users after they click on a button like "read more" hurts your ranking because the google bot avoids reading those blocks of data that are not visible to humans. Read in this link about content hidden from users .

Re: Remarketing Code Adding white space in footer

Top Contributor
# 3
Top Contributor

Hi,

 

Really, the SEO questions are probably better served elsewhere but since it's already being discussed, here is Cutts himself recently saying that hidden content is perfectly acceptable if it's not "spammy" (hiding pages of keyword stuffed junk content).  If it serves the user in a positive way, it's okay.  I think rich snippets are a different discussion all together and better served in the Webmaster Forum.

 

http://www.seroundtable.com/google-hiding-content-17136.html

 

Regarding remarketing tags, as long as your site is being rendered the way you want and as long as the remarketing tags are firing as you planned. You should be fine.

 

-Tommy

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Remarketing Code Adding white space in footer

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# 4
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I hope that you do not become upset because I want to say that : I do not think that rich snippets are a different discussion.

 

They are used in AdWords. More can be found at this link . I do not mean to contradict your statement , it is just a difference in opinion. If you click the first link , AdWords documentation clearly instructs users how to add breadcrumbs rich snippets to their websites .

 

This is quote from the AdWords article :   How to show breadcrumbs with your ads

You can edit your website's code and add breadcrumb annotations to show your ad with breadcrumbs. Remember, you're in control of the code that's used on your website to create breadcrumbs. Since we use the breadcrumb annotations from the landing page of your ad to create the breadcrumb links, you're also in control of which breadcrumbs are shown with your ad or whether breadcrumbs are shown at all. Learn more about how you canmodify your website code to show breadcrumbs.

Bradcrumbs and costs

We'll charge you each time a customer clicks any link on your ad, regardless of whether the link clicked is the headline of your ad or a breadcrumb link. You can decide the maximum amount you'd like to pay for a click by setting a cost-per-click (CPC) bid.

 

Re: Remarketing Code Adding white space in footer

Top Contributor
# 5
Top Contributor
Hi Automatic K,

I'm not upset at all. My statement was only in regards to the OP's question.

Rich snippets actually have a dedicated section in the webmaster forum: http://productforums.google.com/forum/#!categories/webmasters/structured-data

How has your experience been with using rich snippets to enhance your ads?

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Remarketing Code Adding white space in footer

[ Edited ]
Collaborator ✭ ✭ ✭
# 6
Collaborator ✭ ✭ ✭

My experience is that for Paid Ads it had no effect, I guess they are useful when someone does not use Sitelinks, and they are active for the website in organic results. It asked about this before here :

 

https://www.en.adwords-community.com/t5/Improve-results/Breadcrumbs-for-a-longer-Display-URL-has-any...

I think the user posted the rich snippet link only because the AdWords Help Center returns zero pages when someone searches for display:none .

Re: Remarketing Code Adding white space in footer

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# 7
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We have not implemented this feature yet, no statistical data to share.

Remarketing Code Adding white space in footer

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

I have google marketing tag when i  try to add my website on every page bottom of the body then  I always worieed about white space bottom of the  every page where I added the code.

This is the code.

<!-- Google Code for Remarketing Tag -->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 878045406;
var google_custom_params = window.google_tag_params;
var google_remarketing_only = true;
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/878045406/?guid=ON&amp;script=0"/>
</noscript>

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