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Remarketing CPC vs Non Remarketing CPC

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,  Why are my remarketing CPCs about $4.25 and my regular ads (non remaketing) CPCs around $.25?  Why the BIG difference?  Thanks, Chris

1 Expert replyverified_user

Re: Remarketing CPC vs Non Remarketing CPC

Top Contributor
# 2
Top Contributor

Hi Chris,

 

Are your remarketing ads image or text?



Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
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Re: Remarketing CPC vs Non Remarketing CPC

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Images. Why? Thanks, Chris

Re: Remarketing CPC vs Non Remarketing CPC

Top Contributor
# 4
Top Contributor

Sorry I realize I need to be more specific.  Are your "regular" ads text or image?  Image ad CPC's can be significantly higher than text ad CPC's.



Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
Did you find any helpful responses or answers to your query? If yes, please mark it as the 'Best Answer.'

Re: Remarketing CPC vs Non Remarketing CPC

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Well, my regular ads have been text ads.  

 

(And, I'm not very experienced with the Display Network.  But, I thought that image ads CPCs might be lower than text ads because the CTRs on GDN were lower than GSN.)