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Regarding Banner Ads

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi,

 

I clicked on some of the products on the Ecommerce site and later i can see the remarketing ad ( Display Banner) with the same products that i browsed on the website. The ad was really unique, whenever i used to hover my mouse over the banner the exact products which i browsed starts rotating with different styles this used to get change as per the size of the banners..

 

I want to make one like this for my Ecommerce site..How can i make such ads..? What are these banners called..?

 

Frank

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Accepted by pankaj1782 (Top Contributor)
September 2015

Re: Regarding Banner Ads

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello again Franklin !

 

Nice question, this a good method for hotels and restaurants too .

 

It is called dynamic remarketing :

 

http://www.google.com/think/products/dynamic-remarketing-for-retail.html

 

"connect with shoppers by reminding them of items they've seen"

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Marked as Best Answer.
Solution
Accepted by pankaj1782 (Top Contributor)
September 2015

Re: Regarding Banner Ads

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello again Franklin !

 

Nice question, this a good method for hotels and restaurants too .

 

It is called dynamic remarketing :

 

http://www.google.com/think/products/dynamic-remarketing-for-retail.html

 

"connect with shoppers by reminding them of items they've seen"

Re: Regarding Banner Ads

[ Edited ]
Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

You can also read this :

 

http://adwords.blogspot.ro/2013/06/reconnect-with-site-visitors-using.html

 

 

Just a small update, as I remember you had a lot of invalid clicks and wanted to improve your search campaign.

 

Now you can use the remarketing lists to exclude audiences from "Search campaigns", and by this you get more "New visitors" and you pay less for "Returning visitors", using the same budget. Just exclude all the previous visitors or only those who converted or those who spent 1 minute on the website.

 

To use it click on the "Audiences" tab in the search campaigns and then on the "Exclude" button in the lower-left section, then on "Interests / Remarketing" and pick a remarketing list, even if it shows no members.

 

This is the announcement for the RLSA :

 

http://adwords.blogspot.ro/2013/06/bringing-intent-context-and-audience.html