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Real Time Bidding

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Hello AdWords PPL,

 

I was reading some documets about Real Time Bidding but I could not find some informations like:

 

  1. In what case you think RTB is better than Bids set?
  2. Does Real Time Bidding ads are shown on different places as Bids ads?
- Lukas
1 Expert replyverified_user

Re: Real Time Bidding

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

3. What do you consider  as a major difference between Real Time Bidding and Bids set? 

- Lukas

Re: Real Time Bidding

Top Contributor
# 3
Top Contributor
RTB is a different bidding strategy and algorithm than Google's GDN;
A good place to start would be this white paper by Google; though a bit old - still could serve as a good intro,
http://doubleclickadvertisers.blogspot.co.il/2011/07/free-google-white-paper-helps-buyers.html
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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