AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2.1K members online now
2.1K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

ReMarketing List - Targeting visitors who are X Days Old

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi

 

I have a very simple and straightforward question for which i am searching for a reply


I have an ecommerce website for which i am already running a remarketing campaign making use of features like targeting non converted users, who have visited me more than 3 times in last 30 days and so on

 

I am trying to implement a new remarketing list as follows for which i am have difficulty creating the same:

a) I want to target all the visitors visiting my website who are 10 days old for next 30 days

i.e. i do not want to run remarketing campaign for these visitors for first 9 days but they should be able to see my remarketing ads from 10th day till the 40th day of their cookie period

 

Can anyone please guide me whether it is possible and if yes how it should be done

 

thanks

2 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Harsh R
September 2015

Re: ReMarketing List - Targeting visitors who are X Days Old

Top Contributor
# 2
Top Contributor

Hi Harsh,

 

What if you create a list A with membership duration of 20 days, and another list B for membership duration 10 days in Analytics. Now in AdWords if you create a custom combination for these two. A - B. 

 

A  (Each of these audience) - B (None of these audience)

 

It will give you audiences who are at least 10 days old. 

 

Not an exact solution, but should serve your purpose I believe. 

 

Thanks
Ratan Jha


About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Harsh R
September 2015

Re: ReMarketing List - Targeting visitors who are X Days Old

Google Employee
# 3
Google Employee
I would do:
(1) all visitors - duration 10 days
(2) all visitors - duration 40 days
(3) custom combination including (2) and excluding (1)

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Harsh R
September 2015

Re: ReMarketing List - Targeting visitors who are X Days Old

Top Contributor
# 2
Top Contributor

Hi Harsh,

 

What if you create a list A with membership duration of 20 days, and another list B for membership duration 10 days in Analytics. Now in AdWords if you create a custom combination for these two. A - B. 

 

A  (Each of these audience) - B (None of these audience)

 

It will give you audiences who are at least 10 days old. 

 

Not an exact solution, but should serve your purpose I believe. 

 

Thanks
Ratan Jha


About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.
Marked as Best Answer.
Solution
Accepted by topic author Harsh R
September 2015

Re: ReMarketing List - Targeting visitors who are X Days Old

Google Employee
# 3
Google Employee
I would do:
(1) all visitors - duration 10 days
(2) all visitors - duration 40 days
(3) custom combination including (2) and excluding (1)

Re: ReMarketing List - Targeting visitors who are X Days Old

[ Edited ]
Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi Everyone

Thank you for the reply. i think it will work

i have already created the list and will update you once it starts converting

Thanks Ratan & Maxime

ReMarketing List - Targeting visitors who are X Days Old

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Great answer. I was looking for this everywhere.

 

To do this would I do: sessions include whos page matches regex .* with a membership duration of (x days eg 7).

 

To do this would I do sessions include whos page matches regex .* with a membership duration of (x days eg 37).

 

In adwords I would then exclude the 7 days from the 37 days.

 

What we be the difference of using sessions vs users in this case?