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Raising up and down in conversion

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
 There is  unlimited budget and a positive ROI. What will be the cause for the rising up and down for a  conversions?
 
a) Lower conversion lower bids lower CPA
b) Lower conversion higher bids lower CPA
c) Higher conversion higher bids higher CPA
d) Higher conversion higher bids lower CPA

Re: Raising up and down in conversion

Follower ✭ ✭ ☆
# 2
Follower ✭ ✭ ☆

Hi Paras S

Wish I had an unlimited budget!

 

I'm trying to understand your question.  What do you mean by Lower conversion and higher conversion? 

 

I guess to start, I'd need to know:

Search, display or both?

CPC bidding, CPA bidding, CPM?

 

That might get it started.

 

Phil

Re: Raising up and down in conversion

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
The senario is like ,conversion means lead of sale is going up and down from the same ad , so this is beacuse of why ?

Re: Raising up and down in conversion

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆

Seasonality of the keywords.