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RTB v/s Goole AdWords

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# 1
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Hi Team,

I would like to know that what are the difference between Ad exchange & Adwords display networks does they have different platform to target the Audiences. How the RTB Work? Does google ad sense  account is mandatory to target this Dfp platform.




Thanks & Regard,


1 Expert replyverified_user

Re: RTB v/s Goole AdWords

Top Contributor
# 2
Top Contributor

Hi Rishi,


As per the help center reference, if you are targeting Google's Display Network, then chances are that your ads would be shown on Ad Exchange publisher sites, in addition to the ones that are eligible via Google AdSense. More details are available here:


For Real Time Bidding Methodology, you can refer to this article:


Find more details about DoubleClick Ade xchange in this dedicate forum: