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RLSA won't let me include a remarketing audience that has exculsions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I cant add any audiences that have exclusions to my RLSA campaigns. I can add them to my display only campaigns, but not a search only campaign. Any advice? I need exclusions because I want to stop sending these RLSA ads to anyone that's converted on my site. 

 

Please advise. Thanks. 

RLSA won't let me include a remarketing audience that has exculsions

Badged Google Partner
# 2
Badged Google Partner

Hey Paul,

 

just use remarketing list combination and define it as you need.

E.g.: Include remarketing list with people who browsed your products, but exclude remarketing list with converters.

 

See: https://support.google.com/adwords/answer/2549111?hl=en

 

Tomáš

RLSA won't let me include a remarketing audience that has exculsions

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks for the suggestion. I realized that I had demographic targeting associated with this audience rather than just site behavior, and apparently you can't use audiences with demographic restrictions in RLSA. Not the best targeting, but it at least excluded people who have converted from the list.