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RLSA Target New Visitors Only

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, I've created a sepatate campaign and added returning visitors on negative list but the campaign is still receiving new visitors.  Any suggestions?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Conrad H
September 2015

Re: RLSA Target New Visitors Only

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello,

 

Welcome to the Community

 

From your described problem I understand that you have an audience for Search biger than 1000 members ( cookies actually) and you have added this audience as a negative in a Search campaign to filter out visitors.

 

If this was not working, try deleting that audience from the negative list then add this audience from "returning visitors" as targeting but use a bid adjustment of minus 90% ( Decrease by = 90% ) . This way when a returning visitor matches his search term with your keyword, your keyword bid is lowered to an amount not enough for your Ad to make it to the first page.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Conrad H
September 2015

Re: RLSA Target New Visitors Only

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello,

 

Welcome to the Community

 

From your described problem I understand that you have an audience for Search biger than 1000 members ( cookies actually) and you have added this audience as a negative in a Search campaign to filter out visitors.

 

If this was not working, try deleting that audience from the negative list then add this audience from "returning visitors" as targeting but use a bid adjustment of minus 90% ( Decrease by = 90% ) . This way when a returning visitor matches his search term with your keyword, your keyword bid is lowered to an amount not enough for your Ad to make it to the first page.

Re: RLSA Target New Visitors Only

Top Contributor
# 3
Top Contributor
Though you added returning visitors as a negative list - why do you think the ad should not be shown to new visitors? The ad will NOT be shown only for users who are on the list.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: RLSA Target New Visitors Only

Collaborator ✭ ✭ ✭
# 4
Collaborator ✭ ✭ ✭

I think he meant "is still receiving returning visitors" as the intention from the title is to "target new visitors only" Smiley Happy good observation