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RE: What is the benefits of ICM in Display campaign?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Dear all,

 

How can read more on what is and benefits of ICM for display campaign?

 

Thank you in advance.

 

 

Adora Kim

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by topic author Jaehyeon K
November 2015

Re: RE: What is the benefits of ICM in Display campaign?

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭
Dear Adora Smiley Happy

ICM stands for Interest Category Marketing.

This is a function you can target audiences based on interest and is also called as IBT, stands for Interest Based Targeting.

Good day!

Irene

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Marked as Best Answer.
Solution
Accepted by topic author Jaehyeon K
November 2015

Re: RE: What is the benefits of ICM in Display campaign?

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭
Dear Adora Smiley Happy

ICM stands for Interest Category Marketing.

This is a function you can target audiences based on interest and is also called as IBT, stands for Interest Based Targeting.

Good day!

Irene

Re: RE: What is the benefits of ICM in Display campaign?

Top Contributor
# 3
Top Contributor
Hi Jaehyeon,

ICM is one of the targeting option in display campaigns

Hope below given example will clear your doubts.

Let's say, you own a toy shop specialising in collectable dolls and want to increase awareness that you have a large range of dolls for sale. It may not be possible to advertise on competitor sites that also sell dolls. What you can do though is target people who have shown an interest in dolls through their browsing behaviour. They may have even previously visited your competitors' sites. You can show your ads to them while they browse the web, on sites not specifically related to dolls.

Regards
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