AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2.9K members online now
2.9K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Questions about mobile and device preference options

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Good morning,

 

The structure of my campaign is:

 

Campaign1 (Mobile bid adjustment 0%)

Ad group 1: Ad 1.1 (Mobile unabled: "Select "Mobile" to optimise your ad or extension for mobile devices." )

 

Ad group 2: Ad 2.1 (Mobile unabled: "Select "Mobile" to optimise your ad or extension for mobile devices." )

 

Ad group 3: Ad 3.1 (Mobile unabled: "Select "Mobile" to optimise your ad or extension for mobile devices." )

 

Would I need to create a new ad within each ad group with the option Mobile enabled? If so, I would have two ads per ad group and the structure would be:

 

Campaign1 (Mobile bid adjustment 0%)

Ad group 1:

Ad 1.1 (Mobile unabled: "Select "Mobile" to optimise your ad or extension for mobile devices." )

Ad 1.2 (Mobile enabled)

 

Ad group 2:

Ad 2.1 (Mobile unabled: "Select "Mobile" to optimise your ad or extension for mobile devices." )

Ad 2.2 (Mobile enabled)

 

Ad group 3:

Ad 3.1 (Mobile unabled: "Select "Mobile" to optimise your ad or extension for mobile devices." )

Ad 3.2 (Mobile enabled)

 

Once I get the answer for this, I also wonder if the same applies to sitelinks, call extensions and so on. Do I need two call extensions per campaign, one with Device Preference Mobile enabled and the other one with Device Preference Mobile unabled?

 

Thanks very much.

 

Kind regards

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Diego M
September 2015

Re: Questions about mobile and device preference options

Top Contributor
# 4
Top Contributor

Hello again;
Honestly; I think @pankaj1782  did answer; but let me phrase it differently;

 

If you are targeting mobile devices and desktops then you should have  at least two ads per ad-group;

 One ad will serve the desktop browsers, and the other ("mobile preferred") will serve  mobile (only). Using this setting you could have a mobile  ad with an  ad-copy written to targetmobile users only.

 

Does that help?

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Re: Questions about mobile and device preference options

Top Contributor
# 2
Top Contributor

Wasn't this question  answered yesterday by @pankaj1782 ?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Questions about mobile and device preference options

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi there,

I wasn't asking what he answered Smiley Happy

Thanks and regards
Marked as Best Answer.
Solution
Accepted by topic author Diego M
September 2015

Re: Questions about mobile and device preference options

Top Contributor
# 4
Top Contributor

Hello again;
Honestly; I think @pankaj1782  did answer; but let me phrase it differently;

 

If you are targeting mobile devices and desktops then you should have  at least two ads per ad-group;

 One ad will serve the desktop browsers, and the other ("mobile preferred") will serve  mobile (only). Using this setting you could have a mobile  ad with an  ad-copy written to targetmobile users only.

 

Does that help?

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Questions about mobile and device preference options

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi,
I choose mobile devices for my campaign few days ago and now wanted to change to laptop/ computer.
But unable to edit "devices" under "setting" and only can click on "bid adj" next to "mobile devices with full browsers"
So, I deleted all campaign and create a new one. But setting remain the same setting.
Please advice!

Re: Questions about mobile and device preference options

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Hi there,

Thanks very much. Your reply answers my question regarding the ad structure.

The only question that I still have is if I need two call extensions per ad group, one for mobile and the other for desktop browsers.

Thanks for popping up. I didn't get what @pankaj1782 was saying.

Kind regards.