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Questions About Dynamic Search Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Adwords Community - I've got a few questions about the use of Dynamic Search Ads, hoping somebody can help me out:

 

  • If I delete some historic auto targets from Ad Group A, will they be removed from other Ad Groups? These are paused auto targets by the way. 
  • Provided I have set a good auto target I don't need to exclude others? For example, I've set the auto-target of this ad group as 'URL contains "red-widgets"'. I therefore shouldn't need to exclude all other pages, should I?

 

Thanks!

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author Sam F
September 2015

Re: Questions About Dynamic Search Ads

Rising Star
# 2
Rising Star
Hi Sam,

Auto Target is specific to the ad group and hence targets in other ad groups wouldn't be deleted. Speaking of negatives, you might not require them if your targeting is specific. However, I'd suggest checking Search Terms Report to identify negatives, as they've already triggered your ads.

Hope that helps!
Sumanth Sridhar

Re: Questions About Dynamic Search Ads

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Sumanth,

 

Thanks for the answers - exactly what I needed to know Smiley Happy

 

Sam