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Question About the {ignore} ValueTrack Parameter

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there,

I just had a use case for the {ignore} parameter in Final URLs. While reading up on the documentation, it occurred to me that it seems to be possible to use this parameter to circumvent Adwords policy by redirecting to a different page for specific URLs.

As an example, let's say I use the same final URL for all my ads, e.g.{ignore}?param={_param} Then I set different values for the custom parameter _param in each ad, some (or most?) of which trigger a redirect on the landing page that goes to a completely different domain (not matching the display URL and offering services that violate Adwords policies). It is my understanding that only one specific value of _param would be crawled to check for policy violations, as the {ignore} parameter indicates that the content always stays the same.

Am I misunderstanding how {ignore} works, or are there additional safeguards in place to ensure that the functionality is not exploited?
Thanks for any feedback and best regards,
2 Expert replyverified_user

Re: Question About the {ignore} ValueTrack Parameter

Rising Star
# 2
Rising Star
Hey Dorian,

Interesting theoretical ... I wonder though what AdWords means when it talks about crawling ... is this the same as how it audits a URL submitted to AdWords?

Additionally it sounds like you wouldn't be circumventing AdWords policy but rather avoid getting caught which even if it would work could possibly cause you issues in the future.

Regarding redirecting. My understanding is that it is allowed as long as it is to the same domain. Do not try to redirect to another domain that is not listed as your Display URL.
Joshua, Rising Star
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Re: Question About the {ignore} ValueTrack Parameter

[ Edited ]
Top Contributor
# 3
Top Contributor

the {ignore} value-track parameter has a rather defined, intended, use-case --
basically, to separate content-parameters from tracking-parameters if there
is a potential conflict or issue that results in an increased re-crawling load
on a website, mainly due to any variable/macro-driven tracking-parameter
field/values, as opposed to product-variation parameters for example.


an {ignore} must be used only if anything in the final-url
can be modified by a third-party when the ad is clicked.

google does read the forums.

however, google tends not to divulge any specific information, whatsoever,
concerning what safeguards may be used, or are in place, with respect to
their policy violation detection systems -- especially within the public help
forums and especially for any specific or possible exploit.


attempting to circumvent any policy is a policy violation itself,
and grounds for a (permanent) suspension of an advertiser,

regardless of violating or not violating any specific policy.

potential violations by others may be reported directly to google.