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Push VIP-Keywords in a Limited Budget Campaign

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# 1
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Hey there,
I was just wondering if there is a way to push VIP (i.e. top-converting) keywords in a limited budget campaign. While our ads won't show up all the time for all keywords I would like them to do so for a specific set of keywords. What I have seen others do is move them to a separate campaign that is allocated sufficient budget. However, I prefer not to go down this path because of the extra effort and care needed for account maintenance.

 

Any ideas or thoughts on this are greatly appreciated.

 

Cheers,
Jochen

Push VIP-Keywords in a Limited Budget Campaign

Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆

The only true way to control your budget on specific keywords is to separate out them otherwise you will run into this problem where specific KW's will suck your budget up. So separate out to gain control. While it might be a bit of admin initially it will pay dividends over time. If you do have expensive keywords then you could always use these together with RLSA audience lists.