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Purchasing Top spot

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I would like my ad to show at the top of search results whenever someone in my target market searches using keywords that are in my campaign. How is that spot purchased?

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1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Purchasing Top spot

Rising Star
# 3
Rising Star

Good afternoon, TutorsSA

 

The "top spot" (or, more accurately, top three spots) on the Google search results page are called the "featured ads" and sumanppc is correct that you can't specifically buy placement there.

 

Ads are placed in those featured positions when a number of things coincide--when the ad very closely matches what the searcher is trying to find, when the ad has an above-average history of good performance (high CTR), and when the keyword quality score x click bid (which determines the ad rank) is high enough. (What "high enough" actually is depends on the market and industry--it's not a fixed number.)

 

While you do want to be certain that your keyword click bids are up in the competitive range for your market in your geographic location, it's just as important to make certain that your website landing page(s) are good since those contribute largely to user satisfaction and user satisfaction is what Google is trying to achieve. You also need to make certain that your ads have appropriate and attractive messaging--that they convey clearly what you're offering and are persuasive to get the searcher to click on them.

 

More simply, having your ads features in those top spots is kind of a reward you get when you've optimized your campaign and your elements are all perfoming at or above the average.

 

Hope that helps!


Theresa
Google AdWords Top Contributor
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View solution in original post

Re: Purchasing Top spot

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

Hello Tutors SA, 

 

Welcome to adwords community, 

You need not  purchase for show your ads. You should sign in now adwrods.google.com.

For more information Go with this link. 

https://support.google.com/adwords/answer/2497976?hl=en&ref_topic=1713894

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Purchasing Top spot

Rising Star
# 3
Rising Star

Good afternoon, TutorsSA

 

The "top spot" (or, more accurately, top three spots) on the Google search results page are called the "featured ads" and sumanppc is correct that you can't specifically buy placement there.

 

Ads are placed in those featured positions when a number of things coincide--when the ad very closely matches what the searcher is trying to find, when the ad has an above-average history of good performance (high CTR), and when the keyword quality score x click bid (which determines the ad rank) is high enough. (What "high enough" actually is depends on the market and industry--it's not a fixed number.)

 

While you do want to be certain that your keyword click bids are up in the competitive range for your market in your geographic location, it's just as important to make certain that your website landing page(s) are good since those contribute largely to user satisfaction and user satisfaction is what Google is trying to achieve. You also need to make certain that your ads have appropriate and attractive messaging--that they convey clearly what you're offering and are persuasive to get the searcher to click on them.

 

More simply, having your ads features in those top spots is kind of a reward you get when you've optimized your campaign and your elements are all perfoming at or above the average.

 

Hope that helps!


Theresa
Google AdWords Top Contributor
*~*~*~*~*~*~*~*