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Product Listing Ads (PLA) in each ad-group?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We have been experimenting with Product Listing Ads and have been puzzled by the following problem: Since PLA's can be created at ad-group level and 'auto-target' allows selection of 'all products',  if we have multiple adgroups under a campaign, do we need to have a separate PLA ad under each of them, or just one across the campaign suffices (ofcourse assuming you have your merchant center feed uploaded and connected correctly and auto targets defined).

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Re: Product Listing Ads (PLA) in each ad-group?

Top Contributor
# 2
Top Contributor

Hi Pidusd,

 

This thread may have the information you are looking for.

 

http://www.en.adwords-community.com/t5/Manage-ads/Is-there-any-way-to-add-product-ads-individually-a...

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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September 2015

Re: Product Listing Ads (PLA) in each ad-group?

Top Contributor
# 3
Top Contributor

Hi Pidusd,

 

If you want a Product Listing ad in the ad group, you'll need to ad one to the group. If you're talking about product extensions, those are added at the campaign level plus define an auto target for each ad group.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords