4.8K members online now
4.8K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me

Product Ads - Ad Group Max CPC

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Is there any reason to set an ad group max CPC for a product listing campaign if the max CPC is set anyways on the Product Target level? Since every product target needs a max CPC, it would always override the default max CPC on the ad group level.


1 Expert replyverified_user

Re: Product Ads - Ad Group Max CPC

Top Contributor
# 2
Top Contributor

I usually dont worry about the adgroup level bidding on PLA's just bidding on the product target.

Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
Did you find any helpful responses or answers to your query? If yes, please mark it as the 'Best Answer.'