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Product Ads - Ad Group Max CPC

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# 1
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Is there any reason to set an ad group max CPC for a product listing campaign if the max CPC is set anyways on the Product Target level? Since every product target needs a max CPC, it would always override the default max CPC on the ad group level.


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Re: Product Ads - Ad Group Max CPC

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# 2
Top Contributor

I usually dont worry about the adgroup level bidding on PLA's just bidding on the product target.

Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
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