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Plural and singular variations

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# 1
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If i do have keyword exact match, let it be, for example, [Buy monitor], do i have to have  [buy monitors] also?
Or there is no need to write both singular and plural forums. 

2 Expert replyverified_user

Plural and singular variations

Top Contributor
# 2
Top Contributor

Either way will still capture the same amount of impressions and clicks.

 

Creating both keywords means you can alter bids and monitor performance separately.

 

You can always use just one keyword, and look at the performance in the search terms report - and add the other later if you feel it is needed.

 

Plural and singular variations

Top Contributor
# 3
Top Contributor

Further to Rob's reply, often the difference between singular and plural is significant. Singular tends to indicate research, plural tends to indicate purchase intent. There could be a significant difference in CTR and conversion rates for the 2 versions. Best way to find out is to use both the singular and plural and see what happens.

There's no "need" to add both, but it might be to your advantage.

Best of Luck,

 

Pete

 

petebardo -- Deadhead doing AdWords