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Plans for demographic targeting in Search Network?

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Does anyone know if there are any plans on the horizon for Google to introduce demographic targeting for the Search Network, like what is already in place for the Display Network?

 

I have a client who's customers and higher quality enquiries to date are predominantly aged 35+, so it'd be great to make bid adjustments on age group, or to exclude younger age groups from Search Network ads.

1 Expert replyverified_user

Re: Plans for demographic targeting in Search Network?

Google Employee
# 2
Google Employee

Hi Christian,

 

Thanks for posting on our Community forum. For the latest product updates and announcements I recommend you visit the Inside Adwords blog. You can visit the blog at this link here: http://adwords.blogspot.com/

Re: Plans for demographic targeting in Search Network?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Soon I hope!

Plans for demographic targeting in Search Network?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Customize your bids and ads with demographics for search ads in the Audiences tab. Visit the website at https://adwords.googleblog.com/2016/09/search-audience-ad-innovations-see.html

Plans for demographic targeting in Search Network?

Badged Google Partner
# 5
Badged Google Partner

I don't know if anyone else has seen this roll out, but across all of our accounts, we are able to bid adjust based off of age and gender and we can also choose to target only specific demographics in search. The setting is under Audiences where you enable RLSA. If you don't see this, it will likely roll out to you soon.