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Placement!!

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# 1
Visitor ✭ ✭ ✭

This may be a very simple question, but I hope you can help me anyway. I am just starting to learn about Google Adwords, and I'm a little confused on Placement.

 

Google says your ads can appear (if you choose):

  • Google Search
  • As an ad on Google Search
  • Search Network
  • Mobile Search
  • Google Display Network

My question is - can your ad be displayed on Google Search - not as a "sponsored" ad and not along the side? We want our ads to come up when people search them, but we would rather they came up as an actual search result. Does that make sense?

 

I appreciate any/all help you can provide Adword Community!

3 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: Placement!!

Top Contributor
# 2
Top Contributor

Hi Afcinsurance1,

 

I think what you are referring to are the organic search results, the non-paid results.  Yes, your site can show up there but you cannot pay to get there.  SEO (Search Engine Optimization) is the act of setting up your site to rank highly in the organic results.

 

Google Search and Search Partners/Search Network (as an ad on Google Search) - These are all text ads that show up with someone searches for a keyword.

 

The Display Network is slightly different, that is a network of websites that allow Google to place ads on their websites. 

 

Mobile becomes a device selection inside of your campaign settings.

 

As a newcomer, I would definitely suggest you take a look at the Learn with Google site too.

 

Hope this helps!

 

-Tom

 

 

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: AdWords vs Organic search

Top Contributor
# 4
Top Contributor

Hi,

 

Further on the above I'd add that we in this community are focusing exclusively on sponsored links, i.e. paid ads. If you continnue to take interest in organic results I'd suggest you post your queries in the appropriate forum linked-to below.

 

* Webmaster Help Forum

http://productforums.google.com/forum/#!forum/webmasters

 

Thanks for your kind understanding.

 

Best,

Lakatos

View solution in original post

Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: Placement!!

Top Contributor
# 2
Top Contributor

Hi Afcinsurance1,

 

I think what you are referring to are the organic search results, the non-paid results.  Yes, your site can show up there but you cannot pay to get there.  SEO (Search Engine Optimization) is the act of setting up your site to rank highly in the organic results.

 

Google Search and Search Partners/Search Network (as an ad on Google Search) - These are all text ads that show up with someone searches for a keyword.

 

The Display Network is slightly different, that is a network of websites that allow Google to place ads on their websites. 

 

Mobile becomes a device selection inside of your campaign settings.

 

As a newcomer, I would definitely suggest you take a look at the Learn with Google site too.

 

Hope this helps!

 

-Tom

 

 

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: AdWords vs Organic search

[ Edited ]
Top Contributor
# 3
Top Contributor

Hello afcinsurance1 and welcome to AdWords community;


Google sponsored ads (AdWords) and Google organic search are two independent systems that are not linked. The only link is the user's search query (A user's search query triggers search results and relevant ads - along the side and the top of the page)

You cannot have your ad as an organic search result. You can have your website comes as a search result, However ,as said, this a totally different system with a completely different algorithm (also commonly known as SEO).

 

I understand from your question that you have started reading the help center topics. I strongly urge you to continue reading, and get familiar with AdWords, before launching your first campaigns. Many good introductory articles can be found in the wiki section of our community -on the upper navigation bar.)

 

Good luck;

 

-Moshe

 [Edited ] : Tom types much faster than I do...You got two complementary answers.... Smiley Happy

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: AdWords vs Organic search

Top Contributor
# 4
Top Contributor

Hi,

 

Further on the above I'd add that we in this community are focusing exclusively on sponsored links, i.e. paid ads. If you continnue to take interest in organic results I'd suggest you post your queries in the appropriate forum linked-to below.

 

* Webmaster Help Forum

http://productforums.google.com/forum/#!forum/webmasters

 

Thanks for your kind understanding.

 

Best,

Lakatos