Placement Max. CPC Idea
Is there way to find what others are paying for each clicks on a placement. I am trying to target a placement -
motortrend.com/used_cars/extended_warranty and have raised this placement Bid to $15, still not getting impression on it. earlier I used to get clicks from here. But now rarely getting any impression there.
Re: Placement Max. CPC Idea
Historical CPC for this placement is $1
Also in any case placement bid of USD 15 should be sufficient. So I don't think the problem is in bid. Are u talking about a display or remarketing campaign here? Also in this campaign are you using multiple targeting methods and "Target and bid" option?