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Placement Max. CPC Idea

Explorer ✭ ✭ ✭
# 1
Explorer ✭ ✭ ✭

Is there way to find what others are paying for each clicks on a placement.  I am trying to target a placement - 

motortrend.com/used_cars/extended_warranty and have raised this placement Bid to $15, still not getting impression on it. earlier I used to get clicks from here.  But now rarely getting any impression there.

1 Expert replyverified_user

Re: Placement Max. CPC Idea

Rising Star
# 2
Rising Star

Hi Anil,

 

Historical CPC for this placement is $1

 

Capture.JPG

Also in any case placement bid of USD 15 should be sufficient. So I don't think the problem is in bid. Are u talking about a display or remarketing campaign here? Also in this campaign are you using multiple targeting methods and "Target and bid" option? 

Re: Placement Max. CPC Idea

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭
Its a display campaign not remarketing.
I am targeting specifically this site in an adgroup, no other targeting method.

Re: Placement Max. CPC Idea

Rising Star
# 4
Rising Star
in that case this placement should work though. You are not getting any impression at all?

Re: Placement Max. CPC Idea

Explorer ✭ ✭ ✭
# 5
Explorer ✭ ✭ ✭
in last 7 days, zero impression from this page. However I am getting few impression from homepage