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Phrase matching concept

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi, 

 

What is the difference between:

 

"the blue widget"

"blue widget"

 

Which one you recommend?

1 Expert replyverified_user
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Accepted by topic author David M
September 2015

Re: Phrase matching concept

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

I would recommend the shorter version, since if you add "the" you will miss the traffic from people who do not type "the" with the other 2 words. If a client types "where do i buy blue widget" without the "the" your AD won't be displayed.

Re: Phrase matching concept

Top Contributor
# 3
Top Contributor

Hi David M,

 

My own recommendation would be try both. They may have different values and could indicate different intent.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords