AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2.9K members online now
2.9K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Phrase matching concept

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi, 

 

What is the difference between:

 

"the blue widget"

"blue widget"

 

Which one you recommend?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author David M
September 2015

Re: Phrase matching concept

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

I would recommend the shorter version, since if you add "the" you will miss the traffic from people who do not type "the" with the other 2 words. If a client types "where do i buy blue widget" without the "the" your AD won't be displayed.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author David M
September 2015

Re: Phrase matching concept

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

I would recommend the shorter version, since if you add "the" you will miss the traffic from people who do not type "the" with the other 2 words. If a client types "where do i buy blue widget" without the "the" your AD won't be displayed.

Re: Phrase matching concept

Top Contributor
# 3
Top Contributor

Hi David M,

 

My own recommendation would be try both. They may have different values and could indicate different intent.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords